This is basic information that’s good for all ebook authors who want their books to sell. It takes persistence. Commit 30 minutes to an hour a day promoting your ebook for a month and see if it makes a difference in sales. Also, invest in a book about social network marketing. There are many good ones available. Use the creativity you tapped into in writing your manuscript to marketing your golden words. Good luck!
- Write a basic press release about your ebook. This can be tweaked depending on the focus of your recipients.
- Get your daily dose of Google by creating a search on keywords about your topic that’s delivered to your email address. This lets you see what others are saying about your subject. Once you see this, you can begin to acquire website addresses and start a list of contacts to contact about your ebook.
- Find blogs on your topic. You can write a small article and submit it for them to publish. Always include a tag line–Jim Crawford is the author of the ebook, “A Fine Mess,” which helps you navigate the world of clutter. His book is available on Amazon and iTunes and he can be reached at firstname.lastname@example.org or visit his website for helpful decluttering tips at www.afinemess.com.
- Create a Facebook page and include it with your website (if you have one) and blog (if you have one) on all marketing materials.
- Always follow up on press releases. Many editors don’t even pay attention to an emailed press release unless someone follows it up. Direct contact is OK.
- There’s a lot you can do without spending money. However, Google Adwords are affordable. I don’t know how effective they are. I would not fool with Facebook advertising.
- Set up a blog and link it to your website, if you have one. Blogs are easy to set up. I recommend wordpress.com, but there are many others. It’s kind-of like an easy website that you can maintain for free.
- Guest Blogging. Guest blogging is where you write a blog post for another blogger to share with his or her readers. It creates additional exposure for you as you are writing for a new audience. If these readers like what they see, they’re quite likely to subscribe to your blog as well, perhaps look up your book, and maybe even buy it.
- Think about your ebook this way: Top 5 Reasons People Should Want to Read My eBook ➔ Top 5 Reasons People Should be Interested in Me ➔ Top 5 Reasons My eBook Topic is Important Today, and from these lists you should be able to identify the ➔Top 5 Reasons the Media will be Interested in Me and My eBook.
- Centers of Influence (COIs) – Get your ebook into the hands of people who can influence others to purchase it. Examples: Doctors recommend your ebook on healthy eating to patients; Veterinarians encourage pet owners to buy your ebook on dog training; Hair Stylists chat up your ebook on party planning, fitness programs, gardening, cupcakes, etc.
Thomas Jefferson once said, “I find the harder I work, the more luck I seem to have.” This is especially true when it comes to your ebook marketing efforts. But it doesn’t have to be that hard, just smart.